ELDERA — BRAND ASSETS
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Thank you for covering Eldera. This kit contains our logo in its two
forms, in both dark and white, as scalable SVG and high-resolution PNG.

CONTENTS
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/svg   Vector files (preferred for print and any scaling)
/png   High-resolution raster files (2x, transparent background)

Each mark is provided in two colors:
  - dark   (#1A1510) — for use on white, clay, or other light backgrounds
  - white  (#FFFFFF) — for use on dark backgrounds and photography

THE TWO MARKS
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- Lockup (icon + wordmark) — the primary mark. Use wherever space allows:
  articles, headers, co-branding rows beside partner logos.
- Icon — for small, square contexts where the brand is already established:
  favicon, app icon, avatar, social profile.

USAGE GUIDELINES
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- Use the lockup as the default. Use the icon only where the brand is
  already established or the format is square.
- Clear space: leave space equal to the height of the "e" in the lockup's
  wordmark on all four sides. For the icon alone, leave space equal to one
  quarter of its height.
- Minimum sizes: lockup 120px wide, icon 24px tall. Below these, use the
  other mark or scale up.
- Approved colors only: dark brown #1A1510, white #FFFFFF. On light surfaces
  the mark is always dark brown; on dark surfaces, white.
- Do not stretch, condense, rotate, flip, recolor outside the approved
  colors, recolor individual parts, or add gradients, outlines, or shadows.
- Do not place the mark on a busy photograph or pattern without a solid
  dark, white, or clay panel behind it.
- The lockup is artwork, not type. Please do not re-typeset "eldera."

CONTACT
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For interviews, data, fact-checks, or anything not covered here:
hello@eldera.ai
